As we already know very well, social media changed the look of digital marketing and marketing in general. This transformation is so huge that the line between digital and traditional marketing has been indistinct and a great many companies are accepting finally the fact that to win in marketing they must have a digital strategy and that strategy should most certainly include the use of social media.
It is not a surprise that in the last year digital marketing has accounted for thirty percent of all marketing dollars that were spent and that that number is expected to go up to thirty seven percent this year. And also it is possible that in only a few years digital marketing costs are going to be the major expense item for most companies. So, the question is – where is that money going? Well, a good piece of it’s going to paid advertising on major social media sites such as Twitter and Facebook.
Since we have started off the year, it is useful to look at which digital marketing trends are possibly to dominate the landscape in 2015. In this article we are going to show you top two predictions for digital marketing trends in 2015 year:
- Email marketing will need to become smarter.
So, businesses who have been investing a lot in digital marketing over the past five years are by now figuring this one out. Formerly, to offer a company newsletter by the use of email was often enough to build and grow your list. However, with website visitors becoming more and more cautious of handing over their email addresses and businesses have to become very smart about what types of email content they offer and how they promote it.
By using free white papers or eBooks that offer true value are great guide magnets that work well to attract people to join your list. And if you continue to send highly significant content to your subscribers, they will be familiar with that you truthfully – know your stuff – and are more possibly, they will purchase your services or products.
So, in this year, businesses will understand that is not the key to send more emails. The key is to send better emails and to create more precious lead magnets.
- Brands that do well at being human will win.
The one is obvious – people buy form companies and people that they know, trust and like. Social media has made it easier than ever to create personal relationships with great numbers of customers and prospects fast and for very little cost. Also, brands that understand this and are investing in creating a more humanized and authentic marketing experience will be the obvious winners in this 2015 year.
This will involve putting relationships in front of sales, and building connections instead of basically promoting products. So, brands that focus on building community and providing remarkable content by the use of social media will be the clear front-runners. So, we can only wait and see if this is a true. But as you can see, most probably it is.