Running a political campaign is a multi-layered effort, one that requires your team to explore the best possible methods of reaching your voter base. While nothing completely replaces being available for meet and greets and forums in person, you’d be remiss not to take advantage of digital marketing options for political campaigns, no matter how large or small your voter base is. In some instances, digital marketing is a far more effective way of spreading the word about your candidacy and the issues important to your campaign.
Gone are the days when door-to-door campaigning was the best way to get signatures on a petition. IVN reports that 17 percent of Americans signed a digital political petition in 2012. Choose issues that are important to you, issues that
you hope to improve should you be elected or re-elected, and have your team put together online petitions to express their desire for change to the appropriate level of government. While spreading the petition online to get more signatures and demonstrate constituents’ real interest in the issue, you’ll also be spreading the word that you’re the candidate to back if the voters want to see things change.
According to The Pew Research Center, 28 percent of social media users post links to political articles or stories in the hopes of getting others to read them. Take advantage of the “political junkies’” interest in sharing articles that back up their opinions by providing them with plenty of original online content that they’ll want to share. Post new content regularly, at least once a week, if not more often, about problems your voters face and how your campaign intends to fix them. Work relevant hashtags into the social media links to your posts to increase the likelihood that both voters on the fence and voters already in your camp alike will find and share these posts to their friends. Reposting or linking to an online article is simpler and reaches far more people than your supporter simply telling a few friends in-person what she learned from you at an in-person event and it ensures that the facts are kept intact.
The smaller your campaign, the fewer people you’ll find showing up for your local events. Don’t stop offering to meet with the public. Instead, add to these in-person events by starting a video outreach campaign. Offer to answer questions, give speeches and discuss important issues relevant to your campaign via live video events. Voters are busy people and while they may have an interest in politics, they don’t always have the time and means to attend forums and meet and greets. An online option will encourage more voters to participate in the debate over crucial issues in your election.
Having some members of your team devote themselves exclusively to digital marketing efforts during your campaign will boost your campaign significantly. Don’t mistake an effective online campaign – even a predominately online campaign – with disappearing from the public entirely, though. Although local in-person efforts may not be as effective as some online efforts, it’s still essential that you’re available for the public to meet with and engage in person.