As anyone who’s worked on a political campaign for any length of time – even after an election, if the politician hopes to be reelected the next time – a large part of a campaign’s outreach efforts is to raise money for reelection. Spreading the word about issues important to the candidate and gaining support from voters is another reason to be concerned about your campaign’s outreach. When it comes to online outreach, social media is one of the best ways to reach supporters. Focusing on LinkedIn for some of your online efforts has its advantages.
Focus on the Local
With 22 percent of the entire voter electorate on the platform, according to the Pew Research Center, it makes sense that you would want to focus on LinkedIn during the campaign. However, your focus should be on the percentage of local businesspeople on the site. These are the community influencers who can offer you their vote and support. While you can find funding from businesspeople outside of your constituency, the ones who are local are the most likely to make a difference in your campaign. They can discuss their support of you with their own local connections and spread awareness and support for your campaign.
Engage with Influencers
Nonprofit Tech for Good reports that 55 percent of social media users who engage with a nonprofit via social media go on to donate. The same type of thinking could apply to a political campaign. The more you connect with people on LinkedIn, the more important they’ll consider your campaign. If a politician or someone representing the campaign reaches out to them – commenting on relevant posts they make, asking if they’ll join the politician for a fundraising event, etc. – they’ll feel more personally invested in your efforts.
People don’t like giving money to a politician unless they truly believe in her stances on important issues and think she’ll have the wherewithal to effect change. If they feel she or her representatives have reached out to them on more than one occasion and that she values their opinions, they’re more likely to contribute to the campaign – and more likely to give more.
Cross-post new content on your campaign’s website and various social media accounts, including LinkedIn. Posting at least three times a week is a must or daily if an election is coming up. Don’t just post about the politician’s plan to enact important change relevant to voters, although that’s important to include in the post rotation, too. Also include relevant local news or information that lets voters get to know your candidate a little better. Since LinkedIn is a business connection site, pay special attention to local industry news that somehow ties into your campaign.
LinkedIn is primarily focused on connecting businesses, but it can connect businesspeople to your candidate, too. Local businesspeople and companies can influence the community when it comes to political issues, and they can be among your largest donators. Spending at least a portion of your online outreach efforts on LinkedIn makes sense for a political campaign